The name was inspired by psychologist and educator Rensis Likert in 1932. You can use a survey scale to understand your respondents’ opinions about a product or business service.Ī likert scale is a popular psychometric survey scale that helps measure people’s opinions, attitudes, and behaviors about a subject or context. To understand the likert scale definition, first, we have to learn what a survey scale is.Ī survey scale is an orderly arrangement that represents different sets of verbal and nonverbal responses. Ready to start, then? The Definition: What Is A Likert Scale Survey? What is a likert scale? How to use it? Keep some patience, as in this article, we will cover both these questions while giving few examples, and some extra tips to make your survey-taking experience worthwhile. So, how will you ensure your customers and employees are satisfied with your business, products, or services? Well, one of the most popular ways is by using the likert scale. These days you can’t just invest millions in ads and paint a great picture for your brand. In the era of online reviews and surveys, customer feedback is the king and queen of every organization.

If you want to go with the second option, we must admit you know how to run a growing business. You have two options to build a positive brand image. There are more complex ways to go about showing construct validity.Let’s assume you have launched a new application, and you need to market it well. You could run an exploratory factor analysis (help factor) to check if your scale is consistent with a one-factor solution.

You could run Cronbach's Alpha (help alpha), but this statistic is also not without flaws. If you are not using a validated scale, then you may wish to think about doing some basic checks.

There is valid criticism of this approach, however. If you have a scale, most people would sum the items up and use a linear regression. If you have one 5-point Likert item, you would be best advised to use ordinal logistic or probit regression (little to no substantive difference between the two). If you are using a validated scale, you might consider just proceeding with a regression analysis. You said a 5-point Likert scale - do you mean you have one question that's a 5-point Likert item, or do you mean you have several 5-point Likert items that form a scale? Pragya, the question is too vague to answer easily.

Creating a likert scale in word